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Slogan

/slˈoʊɡən/
B1
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(noun) A distinctive phrase of a person or group of people (such as a movement or political party); a motto.

The slogan was designed to rouse the people.
Thus, internationalization has become a fashionable slogan for the Japanese.
CEFR Practice Quiz
The company created a very catchy ____ that people would easily remember from the commercials.

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