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Personalization

/pˌɜrsənələˈzeɪʃən/
C1
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(noun) The act of personalizing something, or adapting it for somebody's needs or tastes.

Personalization of content was a key goal.
The website offered personalization options for users.
CEFR Practice Quiz
The website used data to offer ____ recommendations based on each user's browsing history.

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