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Markup

/mˈɑˌrkʌp/
C1
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(noun) The percentage or amount by which a seller hikes up their buy-in price when determining their selling price.

Markdown is a markup language, but a very readable one.
Hypertext markup language is better known by its abbreviation: HTML.
CEFR Practice Quiz
The retailer added a ____ to the price of the goods to cover their costs and also make a small profit.

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