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Innovate

/ˈɪnəˌveɪt/
B2
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(verb) To alter, to change into something new; to revolutionize.

Tom doesn't innovate, but he does make good movies.
The U.N.'s theme this year is "Think equal, build smart, innovate for change."
CEFR Practice Quiz
To stay competitive, companies must constantly ____ and find new ways to improve their core products.

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