Goodwill Meaning
/ˌɡʊdˈwɪl/Definition, CEFR level C1, pronunciation, examples, and quiz.
Definition
nounA favorably disposed attitude toward someone or something.
nounThe value of a business entity not directly attributable to its tangible assets and liabilities, deriving from factors such as consumer loyalty to the brand.
Sentence Examples
Synonyms & Antonyms
Word Origin & History
From Middle English *goodwille, good wille, possibly from Old English *gōdwille (compare gōdwillende (“well-pleased”)). Compare also Scots guidwilly, guidwillie (“displaying goodwill”). By surface analysis, good + will. Cognate with Scots guidwill (“goodwill”), Middle Low German gūtwille (“goodwill”), Old High German guotwilligi (“goodwill”), Old Danish godvilje (“goodwill”), Icelandic góðvilji, góðvili (“goodwill”), Icelandic góðvild (“goodness”). The sense "thrift shop" is a genericized trademark of the US-based chain Goodwill Industries.