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Denominator

/dɪˈnɑməˌneɪtər/
B1
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(noun) The number or expression written below the line in a fraction (such as 2 in ½).

If you want to succeed, you have to appeal to the lowest common denominator.
Appealing to the lowest common denominator is a failproof way to get sales or votes.
CEFR Practice Quiz
If you want to succeed, you have to appeal to the lowest common ____.

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