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Connotation

/kˌɑnəˈteɪʃən/
C1
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(noun) A meaning of a word or phrase that is suggested or implied, as opposed to a denotation, or literal meaning. A characteristic of words or phrases, or of the contexts that words and phrases are used in.

For most Americans, "Allahu akbar" fails of the crucial connotation: "And you're not."
This word has a negative connotation.
CEFR Practice Quiz
The word 'cheap' often carries a negative ____, implying poor quality rather than just low price.

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