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Target

/tˈɑrɡət/
A2
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(noun) A butt or mark to shoot at, as for practice, or to test the accuracy of a firearm, or the force of a projectile.

Your point may be a little off target, but it certainly is close.
This seminar will target senior marketing leaders from Japanese firms.
CEFR Practice Quiz
The sales team is working very hard to reach their annual ____ and earn a bonus for their excellent performance today.

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