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Guise

/ɡˈaɪz/
C2
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(noun) A customary way of speaking or acting; a fashion, a manner, a practice (often used formerly in such phrases as "at his own guise"; that is, in his own fashion, to suit himself.)

Life's aspirations come in the guise of children.
Fadil befriended Dania under the guise of wanting to be closer to God.
CEFR Practice Quiz
The spy entered the foreign country under the ____ of a traveling merchant to avoid suspicion.

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